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Work Decisions

Descriptive Analytics Services 

Empowering Your Business with Insight 

Descriptive analytics is universal, cutting across all operations and business functions.


Descriptive analytics stands at the forefront of all data-driven insight, transforming raw data into a narrative that businesses understand and trust. It provides a comprehensive snapshot of past performances and current conditions. Importantly it lays the groundwork for predictive analysis and prescriptive strategies. By capturing and summarising historical data, descriptive analytics is what empowers your business to make informed decisions grounded in real-world evidence.

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Key Features of Descriptive Analytics

At Beyond, our approach to descriptive analytics synthesises complex data into actionable insights. Our services emphasise data summarisation, transforming massive datasets into digestible insights for strategic decision-making. Through trend analysis, we uncover patterns within your data, offering insights into behaviours and a basis for forward-looking strategies. Through pattern recognition we highlight critical recurring themes, pinpointing opportunities for optimisation and innovation. 

Tools and Technologies

We leverage a suite of tools and proprietary code to put cutting-edge descriptive analytics at your fingertips.


We are comfortable using a range of tools such as  visualisation platforms like Tableau and Power BI, and statistical tool such as SQL and R. 


This means we can work with your preferred toolkit so our work can seamlessy integrate and land within your own environment ensuring continuity and implementation success.

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Descriptive Analytics: Use Cases


For healthcare, we analyse complex data datasets to understand optimal working patterns and preferences to improve match rates of care workers and medical staff to shifts and ultimately drive up staff retention.


For retail, we dissect consumer behaviour, optimise supply chains, and improve multi-channel sales performance, fostering increased customer loyalty and sales. 


We assist travel agencies and hospitality businesses in understanding booking trends and customer preferences to tailor offerings and optimise marketing strategies. 

Financial Services 

In the financial sector, we enable inform decision-making in credit risk, customer financial needs, and product performance understanding. 

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Implementing Descriptive Analytics

The integration of descriptive analytics into your business ecosystem requires meticulous planning and execution. Beyond guides you through this journey, beginning with the foumndation steps of data preparation through to identifying and defining the key descriptive analytics that will support you decision making.   In addition, we support your teams with the knowledge and tools necessary to harness the full potential of descriptive analytics to embed a continous culture of informed decision-making within your organisation. 

Descriptive Analytics: Implementation Challenges

Related Services

Advanced Customer Segmentation and Profiling

Merge customer data analytics with machine learning techniques to not only segment your customer base effectively but also to construct detailed behavioural profiles. By analysing behaviour and preferences, we create nuanced customer personas, revealing patterns that inform tailored marketing strategies and drive loyalty. 

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Data Analytics Consulting

Our Data Analytics Consulting services focus on interpreting your historical and current data to unlock actionable insights, setting a clear path for business growth and operational efficiency. Unlike Data Science Consulting, which delves into predictive modeling and machine learning to forecast future trends, our analytics concentrate on the practical application of data insights for immediate strategic action.

Why Choose Beyond?


Our team of seasoned consultants has decades of combined experience in data strategy and consulting. We bring deep industry knowledge and hands on experience to every engagement.

Customised Solutions

We provide tailored solutions that fit with where you are on your data journey to address your unique data needs and challenges, ensuring a perfect fit for your organisation.

Value-Driven Approach

Our focus is on delivering real value through our services. We work to identify opportunities for cost savings, revenue generation, and process improvements.

End-to-End Support

We are with you every step of the way, from initial assessment to implementation and beyond. We are committed to your success.

Examples Of Our Work

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Data-Driven Innovation in Payment Solutions

A strategic partnership with Visa, helping them transform payments data into competitive advantage.

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Transforming healthcare workforce management

A strategic partnership with NHS Professionals, helping them become a data driven organisation.

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Data Driven Omni-Channel Retail

A strategic partnership with DFS Group helping them to lead furniture retailing in the digital age.

Image by Denys Rodionenko

Transforming Fuel Cards and Fleet Management

A strategic partnership with Fleetcor to drive data usage across the global organisation.

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