Virgin Group
Transforming Customer Experiences
Leveraging AI and Data Science to deliver best-in-class customer experiences and relationship management across Virgin Group.
Travel & Entertainment
Beyond have worked closely across the Virgin Group globally to leverage the power of AI and Data Science to deliver data driven advantages to customer insights and delivering unique customer experiences.
Results That
Matter
Best-in-Class
Customer Experience
Unified experience across Virgin brands
Global
AI Integration
Deployed across multiple countries
Enhanced
Personalization
Tailored experiences at scale
Maintained
Brand Consistency
While preserving unique identities
The Virgin Group:World-class innovation and customer centricity
The Virgin Group represents a world class benchmark of innovation, customer centricity, and entrepreneurial spirit. Founded by Sir Richard Branson, Virgin has evolved from a modest record store in 1970s London to a global conglomerate encompassing diverse industries.
Key Challenges
Enhancing customer engagement across diverse portfolio sectors
Delivering personalised services at scale
Anticipating and responding to evolving customer needs
Setting new standards in customer service excellence
Solutions Delivered
Advanced Data Analytics: Deployed sophisticated analytics tools to gain deep insights into customer behaviour and preferences, creating highly personalised experiences across all touchpoints
AI-Driven Insights: Implemented AI to predict customer needs and personalise service offerings by analysing vast amounts of data to identify trends and patterns in real-time
Streamlined Operations: Integrated operations across different sectors, creating a unified platform connecting various services for seamless customer access
Agile Implementation: Used agile methodology for rapid deployment of new features and continuous improvement based on customer feedback
"Beyond has revolutionised the way we operate at Virgin Group, delivering impactful data-driven solutions that have driven efficiency and innovation."
Michael Buffham-Wade
Vice President International Marketing & Loyalty, Virgin
