News and Insights | Beyond: PDTW

What You Need to Know About Data-Driven TV

As we hurtle towards 2025, TV is rapidly evolving into a powerful, data-driven platform. eMarketer estimates that addressable TV...

Beyond Team

Understanding Natural Language Processing and its Application in Retail and Consumer-Facing Businesses

Everyone is talking AI and specifically Chat GPT, however, one if its older cousins is equally exciting and is arguably having a greater...

Beyond Team

Navigating AI Governance and Adapting your Data Framework for the Future

Keeping Your Data Governance in good shape and Up to Speed to meet the surge in AI usage Artificial intelligence (AI) is in the midst of...

Beyond Team

Navigating AI Regulation: A Guide for Beyond's Clients

This blog post comes with a health warning ! Disclaimer: We do not claim to be professional Advisory Experts in the legal and regulatory...

Beyond Team

Integrating Data Analysis with Business Realities: A Story from Retail Horticulture

Some of you will know that, as well as spending the vast majority of my career working in data, I am also a qualified Landscape Architect...

Beyond Team

Our thoughts on the Rising Trend of Chief AI Officer in Business

Chief AI Officer or Chief Bullshit Officer? You decide. Yesterday I was asked by a mate whether I thought they needed a Chief AI Officer....

Beyond Team

The Hype Cycle of Generative AI

Generative AI or GenAI is very much the latest buzzword, promising to “revolutionise industries and unlock new levels of productivity...

Beyond Team

Balancing AI Advancements with Human Needs

I know I’m a bit late to the party, as what I’m going to talk about happened a while back in January. But in truth I don’t often pay much...

Beyond Team

The Misalignment of Traditional Research Methods with the Requirements of a Digitally Driven Business

How many times have you come across a situation where traditional qualitative research, let's call them what they are, surveys, just...

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