By Paul Alexander, CEO, Beyond: Putting Data to Work  Are you au fait  with Data as a Product (DaaP)? If not, read on because it’s about...

According to a recent Acxiom study, 99% of brands are planning martech changes next year. With more than a third ditching current tools...

"I trust my gut."   It’s a phrase we’ve all heard. But in today’s fast-paced business world, relying on gut instinct could be a dangerous...

Introduction It seems that the hype surrounding Generative AI has started to cool, settling into a more realistic phase. This feels like...

Introduction In today's competitive business environment, organisations are under constant pressure to innovate quickly while maintaining...

At Beyond, it’s rare for a meeting to go by with clients or new prospects when the topic of Generative AI doesn’t come up. Businesses...

As we hurtle towards 2025, TV is rapidly evolving into a powerful, data-driven platform. eMarketer estimates that addressable TV...