Visa: Global leader in digital payments
Visa operates the world's largest retail electronic payments network, facilitating commerce across more than 200 countries and territories, processing payments data at unprecedented scale.
Key Challenges
Harnessing extensive transactional data for innovation
Transforming data into actionable insights for banks, merchants, and consumers
Maintaining competitive edge in a rapidly evolving financial landscape
Positioning as a leader in data-driven innovation beyond transaction processing
Solutions Delivered
Data Strategy Development: Created robust data strategy identifying key opportunities to leverage Visa's data for commercialisation, guiding the development of data-driven products and services
Developing Data Products: Created innovative products like Spendographics™, which segmented the UK consumer market based on spending patterns from 68 million credit and debit cards and 7.2 billion transactions
Visa Offers Program: Launched program using data insights to present personalised offers to consumers, increasing digital transactions and deepening customer loyalty
Merchant Data Products: Developed tools offering retailers detailed insights into consumer purchasing behaviour to tailor marketing strategies and optimise operations
"We joined forces with Beyond because of their proven track record to deliver growth driving customer intelligence across the retail and banking sectors. Together we offer the retail community powerful insight, which is based on actual rather than claimed behavior."
Mariano Dima
Marketing Director, Visa
Visa
Data-Driven Innovation in Payment Solutions
A strategic partnership with Visa, helping them transform payments data into actionable business insights.
Visa partnered
Visa, a global leader in payments, recognised the need to harness its extensive transactional data to drive innovation, enhance customer experiences, and maintain its competitive edge in a rapidly evolving financial landscape. The goal was to transform vast amounts of data into actionable insights that could benefit banks, merchants, and consumers, and to position Visa as a leader not just in transaction processing but in data-driven innovation.
