Define Your AI Pathway
From ambition to action with Beyond: Putting Data to Work
Most organisations know AI matters. Far fewer know where to focus, how to prioritise, or how to turn AI investment into measurable impact. The AI Pathway Workshop helps leadership teams move beyond experimentation and hype, aligning on where AI genuinely creates value and defining a clear, credible route to execution.
Why this workshop exists: Turning AI ambition into confident, joined-up decisions
Across sectors, we see the same challenge:
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Multiple AI pilots with no clear ownership
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Exciting technology, unclear business outcomes
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Fear of taking the wrong risks — or missing the right ones
AI doesn’t fail because of technology. It fails because organisations struggle to make confident, joined-up decisions.
This workshop is designed to close that gap.
What you’ll achieve
By the end of the session, your leadership team will:
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Define your AI Pathway - where AI fits into your business strategy, and where it does not
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Identify high-value AI opportunities across customer experience, products & services, core operations, and back office
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Prioritise initiatives using Beyond’s proven assessment toolkit
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Agree a clear roadmap spanning quick wins, strategic bets, and longer-term capabilities
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Leave aligned on direction, trade-offs, and next steps
This is not an ideation session. It is a decision-making workshop, typically booked by CEOs, CDOs, CIOs, COOs, and transformation leaders who need clarity before scaling AI investment.
The AI Pathway Workshop is the foundation module within Beyond’s modular services suite, delivered by our Data Strategy & Consulting team to help leadership teams establish clarity and direction before scaling AI investment.
Designed by industry practitioners
This workshop has been designed and refined by senior data and customer strategy leaders with decades of experience delivering analytics and AI programmes inside complex organisations, including retail, travel, financial services, healthcare, and B2B.
Led by William Beresford, Chief Strategy Officer at Beyond, the approach reflects first-hand experience of what works, what scales, and where organisations most often get stuck.
How the workshop works
A structured, decision-led approach from insight to action
Our workshops are designed to help leadership teams move quickly from understanding to confident execution.
Inspiration
Sector-specific AI use cases and real examples from retail, travel, healthcare, financial services, and B2B, grounded in operational reality, not theory.
Collaboration
Facilitated group exercises using the Beyond AI Pathway Toolkit to surface opportunities, dependencies, and organisational constraints across teams.
Assessment
Each opportunity is assessed against value, feasibility, data readiness, and organisational fit, making trade-offs explicit and comparable.
Action
We prioritise initiatives and define a clear, practical roadmap of quick wins and strategic bets your teams can execute against.
Why Beyond?
A practitioner-led approach to turning data and AI into decisions
Most organisations don’t need more dashboards or pilots. They need clarity on where to focus, how to prioritise, and how to embed change. Beyond’s approach is designed to help leadership teams make confident, joined-up decisions, and act on them. This has been shaped through real delivery inside large retailers, travel operators, financial institutions, healthcare organisations, and complex B2B environments.
Practitioner-led expertise
Designed and delivered by senior data, AI and customer strategy leaders with decades of hands-on experience inside complex organisations, not career consultants.
Decision-first approach
We focus on the decisions leaders need to make, not the technology itself, ensuring every intervention is tied to business outcomes and accountability.
Proven, modular frameworks
Battle-tested frameworks, toolkits and accelerators refined across multiple sectors and real-world implementations.
Embedded change
We work alongside your teams to ensure insights translate into action, adoption, and measurable impact, not reports that sit on the shelf.
What happens after the workshop
Roadmap
A documented AI Pathway and prioritised roadmap
Priorities
Clear ownership and next-step recommendations
Support
Optional support to move from roadmap to execution