A Lifelong Passion
for Innovation
"From my earliest days in technology, I have been fascinated not just by how things work, but by how they can work better for us all."
William Beresford
Stepping into the professional world, I began my career at Hoskyns, now known as Cap Gemini. Initially an intern, I was quickly absorbed into the core of strategic sales and account management.
This wasn't the typical entry through a graduate scheme focused on coding and project management; it was a direct plunge into the front lines with clients and marketing.
It was there, amidst the hustle of closing deals and crafting pitches for some of the largest technology outsourcing deals, that I saw the power of technology to not only support but also transform major businesses.
"From my earliest days in technology, I have been fascinated not just by how things work, but by how they can work better for us all.
Amidst the hustle of closing deals and crafting pitches for some of the largest technology outsourcing deals, I witnessed firsthand the transformative power of technology. It was there, on the front lines with clients and marketing at Hoskyns, now known as Cap Gemini, that I realized how technology could not only support but also fundamentally change the way major businesses operate, driving innovation and efficiency."
My time at McKinsey was a defining period in my career, marked by an immersion into an environment that was both challenging and intellectually stimulating. I was part of the Business Technology Office, a new venture at the time, which allowed me to engage deeply with the burgeoning tech landscape during the dot-com boom.
One of my most memorable projects involved setting up an online brokerage for a major bank. This task started with a casual conversation in a pub and grew into a full-fledged business launch. We had six months to assemble a team and build something from scratch.
This experience was exhilarating and cemented my love for entrepreneurial projects. It also highlighted the limitations of traditional consulting frameworks when dealing with highly creative and uncertain tech ventures, pushing me towards the realisation that my true passion lay in more innovative and dynamic environments.
My experience with transformative projects in previous roles culminated in the founding of Beyond Analysis.
Recognising a significant gap in how businesses outside the supermarket sector leveraged data, I, along with Paul, launched our own venture.
We quickly started working with prominent brands like Waitrose, B&Q, and Visa. Our work with Visa involved creating innovative data cleansing and management routines, which in turn facilitated groundbreaking data solutions like Spendographics and Sectorgraphics.
These initiatives enabled banks to deliver spend-based loyalty programs, significantly enhancing customer engagement through data-driven personalisation.
Beyond Analysis
& Innovation
Co-founding Beyond Analysis marked the beginning of a journey to transform how businesses understand and leverage their data.
Major Clients
Waitrose
B&Q
Visa
Leading UK Retailers
Rapid Delivery
Proven Framework
Strategic Sales
Data Strategy
AI Implementation
Business Transformation
Leadership Philosophy
At Beyond: Putting data to work, our philosophy is that AI and data must lead to actionable outcomes that fundamentally enhance business operations and customer satisfaction. The reality of data projects is that they often promise much but deliver little.
Therefore, we emphasise holistic solutions that not only consider the technology but also how it is implemented to drive real change. A poignant example was with a client who requested an attrition model. We delivered excellent predictive insights, but without changes in how they engaged customers, attrition rates remained unchanged. This taught us that the success of AI isn’t just in the intelligence it can provide, but in the actions it enables.