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Featured Insights


Lidl’s £500m Expansion: Location, Location, Location
By Paul Alexander, CEO, Beyond: Putting Data To Work As Kirsty and Phil (and for that matter Kevin McC) never tire of proclaiming...
May 12 min read


OPERA Cloud data migration- Lessons from the OPERA Front Line
“Data are summaries of thousands of stories – tell a few of those stories to help make the data meaningful.” – Chip & Dan Heath Hotels...
Apr 43 min read


When Innovation Backfires: GE’s Digital Dilemma
General Electric (GE), in 2011, initiated a substantial plan to revolutionise its products and services through digital transformation. ...
Feb 262 min read


When Data Misses the Mark: The Case of IBM Watson for Oncology
Welcome to the First Edition of the ‘Challenges in Putting Data to Work’ Series IBM's Watson for Oncology was launched amidst great...
Feb 262 min read


Data as a Product: Don’t just navigate 2025, shape it.
By Paul Alexander, CEO, Beyond: Putting Data to Work Are you au fait with Data as a Product (DaaP)? If not, read on because it’s about...
Dec 18, 20244 min read


A Bad Marketer Blames the Tools: Moving Beyond the Martech Shuffle
According to a recent Acxiom study, 99% of brands are planning martech changes next year. With more than a third ditching current tools...
Nov 13, 20242 min read


The Misalignment of Traditional Research Methods with the Requirements of a Digitally Driven Business
How many times have you come across a situation where traditional qualitative research, let's call them what they are, surveys, just...
Jun 25, 20244 min read


Our Thoughts on Predictions of Generative AI Adoption
Beware GenAI snake oil! The assertion by Gartner (a company that frankly should know better) that by 2025, generative AI (GenAI) will be...
Jun 4, 20242 min read


Our Thoughts on the Threatened Extinction of Chief Data Officers
What do CDOs and dodos have in common? (Absolutely nothing) It seems Gartner is at it again. Not content with their somewhat alarmist...
Jun 4, 20242 min read


Is Your Data Ready for Generative AI? A Comprehensive Guide
Read about the surge in GenAI, what it means for your business and how to assess your levels of readiness.
Apr 5, 202410 min read


Navigating the Challenges of Data and Digital Transformation
Discover how to overcome challenges in digital transformation. Learn to align your team's objectives and KPIs for a seamless, successful tra
Mar 20, 20245 min read


Beyond Data Literacy: Embracing Cognitive Diversity to Drive Business Value
Understand how your business needs to consider cognitive diversity in its quest to drive up data literacy.
Mar 18, 20244 min read


AI In Retail Banking
Discover the role of AI in retail banking of the future.
Mar 18, 20249 min read


Decoding Data Strategy Success: Core Lessons for Senior Leadership
In today’s data-driven landscape, constructing a robust data strategy is a non-negotiable for any forward-thinking organisation.
Mar 7, 20242 min read


Improve customer experience with predictive analytics.
Explore the use of data analytics tools and statistical modelling to forecast and anticipate customer behaviour
Feb 27, 20248 min read


AI in Fashion Retail
Discover the future of data science and AI in the fashion industry.
Feb 15, 20246 min read


How to improve customer experience with predictive analytics
This paper will explore the use of data analytics tools and statistical modelling to forecast and anticipate customer behaviour in order to bring focus to business strategy more effectively and to tailor marketing and product offering for customers, to enhance their experience. How can we improve customer experience? Improving customer experience should always come from a place of answering the needs of the user. Providing easy solutions to their problems, be that with a pr
Feb 10, 20248 min read


Integrating AI and Machine Learning with Data Fabric
Explore the transformative potential of integrating AI and Machine Learning with Data Fabric in our comprehensive white paper.
Feb 6, 20245 min read


Building data literacy: Equiping teams for the data revolution
In the era of Big Data, businesses find themselves in possession of troves of data but are challenged by a significant proficiency gap.
Feb 5, 20242 min read


Empowering C-suite data literacy: Educating executives on the power of data
The Executive Data Disconnect: Why It Exists and Its Implications
Feb 3, 20242 min read
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