From Hype to Hands-On: How Beyond Helps Executives Turn AI Ideas into Action

The buzz around AI isn’t going away anytime soon. But if you’re a senior leader, chances are you’ve already sat through your fair share of future-of-AI workshops, downloaded whitepapers you never finished, and been promised transformative results that somehow always feel just out of reach. 

We’re on a mission to change that. 

We help C-suite leaders cut through the hype and get to the heart of what really matters: Which AI and data use cases will deliver value? Which ones are practical to implement? And how can we move from idea to execution—without getting trapped in strategy purgatory? 

AI Strategy Without the Deck-Drain 

Our approach is simple but powerful: Start with the outcomes you care about, then work backwards. 

We run collaborative, fast-paced working sessions that bring together technical talent, commercial leaders, and operational teams to assess the value and feasibility of different AI use cases. But this isn’t a theoretical exercise. It’s a structured, score-based assessment grounded in seven clear, pragmatic dimensions: 

• Mission impact – Will this solve something that matters to the business or your customers? 

• Efficiency – Can it meaningfully improve productivity or reduce cost? 

• Risk management – Does it reduce uncertainty or exposure for the business? 

• Technical readiness – Do you have the tools, data, and platforms needed? 

• Internal alignment – Are your people ready and willing to get behind it? 

• External fit – Will your customers, regulators, or partners support it? 

• Feasibility – Is it doable in a reasonable timeframe with the resources available? 

  
  

We map your ideas visually across these dimensions to identify not only where to start, but what to park, pivot, or prepare for. 

A Track Record of Making It Real 

This framework has helped CEOs, CIOs, CMOs and COOs across sectors—from retail and travel to healthcare and infrastructure—get clear on what AI should do for their business and how to make it happen. 

We’ve helped organisations: 

• Prioritise AI investments that align with their 3-year business strategy 

• Navigate internal barriers like siloed data or cultural resistance 

• Prove ROI early through fast, focused pilots 

• Build scalable roadmaps that balance ambition with delivery 

  
  

And because we’re not just another slideware strategy shop, we stay with you through implementation. We don’t hand over an elegant plan and disappear. We embed with your teams. We build. We test. We learn fast. And we make sure real value shows up on your P&L or customer experience metrics. 

Why Beyond? 

We’re a hands-on, experienced team that’s as comfortable with data models and tech stacks as we are with executive agendas and commercial pressure.

Our clients work with us because: 

• We collaborate fast and flexibly across functions 

• We bring cross-sector AI experience but tailor it to your context 

• We don’t get stuck in tech-first thinking—we start with business value 

• We’re not afraid to say when a use case won’t deliver 

  
  

In short, we’re not in the business of selling AI dreams. We’re here to make practical progress, quickly and clearly, and help you lead the organisation with confidence. 

If your AI strategy needs less theatre and more traction, let’s talk.