A Lifelong Passion
for Innovation
"Since the beginning of my journey in technology, I've been captivated not only by the mechanics behind innovation but also by the potential to improve and enhance our collective experiences."
Distinguished Background
I am a seasoned executive with a distinguished background in advertising, media, and data analytics.
Over the years, I have built a robust career marked by significant achievements and impactful contributions across various sectors.
I began my career in advertising, managing some of the world's largest brands, including British Airways, Apple, P&G, and Heineken. My roles at notable companies like dunnhumby have honed my expertise in leveraging data to drive business success.
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Career Trajectory
Throughout my career, I have had the privilege of holding several significant positions, each contributing to my growth and expertise in the industry.
One of my notable roles was as the Global Head of Consumer Markets at dunnhumby. In this position, I led a team focused on understanding and leveraging consumer data to drive business growth.
One of my notable roles was as the Global Head of Consumer Markets at dunnhumby. In this position, I led a team focused on understanding and leveraging consumer data to drive business growth.
Founding Beyond Analysis
I
My experience with transformative projects in previous roles culminated in the founding of Beyond Analysis.
Recognising a significant gap in how businesses outside the supermarket sector leveraged data, I, along with Will, launched our own venture.
Over the years, I have built a robust career marked by significant achievements and impactful contributions across various sectors.
We quickly started working with prominent brands like Waitrose, B&Q, and Visa. Our work with Visa involved creating innovative data cleansing and management routines, which in turn facilitated groundbreaking data solutions like Spendographics and Sectorgraphics.
These initiatives enabled banks to deliver spend-based loyalty programs, significantly enhancing customer engagement through data-driven personalisation.
World-Class Brand
Experience
Throughout my career, I've had the privilege of working with some of the world's most recognizable brands.
British Airways
Aviation & Travel
Apple
Technology
Proven Framework
Consumer Goods
Heineken
Beverages
Awards & Recognition
Industry recognition for outstanding contributions to data analytics and business intelligence.
DataIQ 100 Most Influential People in Data (2022)
Data 50 Awards - Best In Class, Marketing & Customer Insights (2017)
Information Age's UK Top 50 Data Leaders (2017)
Featured in DataIQ 100 Most Influential People in Data (2017)
Leadership Philosophy
My leadership style is hands-on and pragmatic, focusing on making impactful changes. I inspire my team through hard work, risk-taking, and fostering an environment where everyone can enjoy their work while achieving great results.
Leadership Philosophy
Outside of work, I maintain an active lifestyle and diverse interests that contribute to my holistic approach to leadership and business strategy.