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Three Mobile
Benefits of Our Transformation
A rapid evaluation of Three’s big data monetisation opportunities, identifying high-potential use cases, assessing commercial viability, and valuing the strongest options.
About Three Mobile
Three Mobile is a leading UK mobile network operator with a large consumer customer base and a strategic ambition to unlock new value from its data assets. Beyond was asked to support a rapid evaluation of big data monetisation opportunities and define a practical route to market.
Results That
Matter
16
Use cases evaluated
2
Opportunity groups prioritised
6
Evaluation criteria applied
Multiple
Valuation scenarios developed
The Opportunity
Three had identified a broad set of potential data monetisation opportunities, but needed clarity on which use cases were commercially viable, how to prioritise them, and what the value and risks looked like across different routes to market.
Solutions Delivered
Beyond ran a rapid evaluation process to define the strongest strategic options and where deeper investigation was required.
Confirmed and structured the monetisation landscape into two distinct opportunity groups: Identity Services and Intelligence Products
Identified and refined 16 priority use cases for validation, covering a range of customer needs and commercial applications
Assessed each use case against six market dynamics: Customer, Product, Timing, Competition, Finance, and Team
Facilitated structured use case evaluation and prioritisation, focusing on practical feasibility, market readiness, and differentiating value
Developed initial commercial sizing and valuation scenarios to support investment decisions and strategic direction
Produced clear recommendations on where to play, how to play, and what enabling capabilities and governance were required to proceed safely
Results & Impact
Three gained a prioritised view of where to focus investment and effort, balancing value potential with delivery feasibility and risk. The work provided a clear framework for decision-making and a practical plan for moving from ideas to validated opportunities.
Lesson Learned
The most successful data monetisation strategies combine commercial ambition with disciplined prioritisation. Clear evaluation criteria, pragmatic validation, and early consideration of risk and governance are essential to convert “interesting ideas” into scalable revenue opportunities.
“Beyond helped us turn a broad set of monetisation ideas into a clear strategic view and a practical way forward. We now have a much stronger understanding of where the value sits, what the risks are, and what we need to do next to validate and scale the best opportunities.”
Commercial Director, Three Mobile
