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JustGiving
Benefits of Our Transformation
A board-level data strategy to prioritise initiatives, improve donor engagement, and identify £60m of potential incremental donations from targeted investment.
About JustGiving
JustGiving is one of the UK’s best-known online fundraising platforms, connecting charities and supporters through digital giving. The organisation holds one of the largest behavioural datasets in the charity sector, creating significant potential to improve outcomes for both givers and charities.
Results That
Matter
14m+
Givers in database
8,000+
Charities supported
14
Board recommendations delivered
£60m
Incremental donation potential identified
The Opportunity
JustGiving had multiple competing priorities and initiatives, all drawing on limited resource and investment. The business needed a clear view of what could be done with its data asset, how to prioritise opportunities, and how to turn insight into practical services that improved giving and strengthened long-term engagement.
Solutions Delivered
Beyond delivered a rapid data strategy sprint—aligning stakeholders, defining priorities, and building a benefits case and roadmap that translated data potential into a practical plan for action.
Assessed how data could enable better and more targeted services for the JustGiving community and charities, grounded in behavioural insight from the platform
Ran a 2-month sprint programme including interviews and workshops with 20+ stakeholders across charities, givers and JustGiving teams
Defined clear strategic objectives for the data strategy focused on stimulating generosity, creating competitive advantage and supporting long-term sustainability
Produced a board-level set of 14 bespoke recommendations to focus effort on the highest-impact initiatives
Built a quantified benefits case and prioritised roadmap, including expected costs and benefits over time
Identified early initiatives suitable for rapid trialling, supporting test-and-learn delivery and measurable progress
Results & Impact
The strategy created robust foundations for decision-making and prioritisation. It identified £60m worth of possible incremental donations from only £1m investment, and was used to set JustGiving’s 2012 plan of activity, including multiple recommendations trialled within the first quarter.
Lesson Learned
A strong data strategy is not a catalogue of analytics ideas, it is a prioritised plan that links data to real-world outcomes. When organisations combine stakeholder alignment, clear objectives and quantified value, they can move quickly from insight to action.
“Beyond helped us translate the scale of our data asset into a clear set of priorities and actions. The work gave our leadership team confidence in the value case, and a practical roadmap for improving giving outcomes for charities and supporters.”
Senior Stakeholder, JustGiving
