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Celestyal Cruises
Benefits of Our Transformation
Beyond supported Celestyal to translate its Plan2 strategy into an actionable 2024 delivery roadmap and implementation programme, ensuring focus, governance and pace of execution.
About Celestyal Cruises
Celestyal Cruises is a cruise operator focused on delivering destination-led experiences, with ambitious growth plans and an evolving commercial strategy. Following a major investment and the build-out of a new leadership team, the business set out to accelerate expansion and profitability.
Results That
Matter
Triple EBITDA in 3 years
Transformation ambition
€1.9m
CAPEX allocated
12 weeks
Delivery programme length
£60k
Programme value
The Opportunity
Celestyal had an ambitious target to triple EBITDA over three years, alongside significant commercial and operational change. With limited internal bandwidth, the business needed a practical implementation plan and hands-on support to translate strategic intent into measurable delivery across 2024.
Solutions Delivered
Beyond provided programme leadership and project management support to convert Plan2 into a structured implementation plan, align stakeholders around priorities and KPIs, and drive delivery governance across multiple initiatives.
Worked directly with Celestyal’s Chief Commercial Officer to translate the Plan2 strategy into an actionable 2024 implementation roadmap
Established project governance and an agile delivery framework, aligned to Celestyal’s preferred working approach
Completed a Plan2 strategy walkthrough and high-level review, including gap analysis to identify delivery risks and missing requirements
Conducted structured requirements gathering with key stakeholders to define initiatives clearly and set KPIs for success
Developed an initiative prioritisation model with objective criteria and documented rationale to support leadership decision-making
Built cost and time estimates for initiatives, including dependencies, assumptions and constraints to support realistic delivery planning
Mobilised delivery teams, clarified initiative ownership and supported briefing to enable fast execution
Led implementation kick-off and delivery cadence (stand-ups and steering committee) to track progress, manage budget, and maintain momentum
Results & Impact
Celestyal gained a clear and governed delivery plan for 2024, with prioritised initiatives, defined KPIs, and a mobilisation approach that enabled execution despite limited internal capacity. The programme created stronger alignment between strategic ambition and practical delivery, helping the business move at pace through a critical commercial transformation period.
Lesson Learned
Strategy only delivers value when it is converted into prioritised delivery, clear ownership and measurable KPIs. Strong governance and a practical roadmap are especially critical when transformation timelines are compressed and leadership bandwidth is limited.
“Beyond gave us the structure and momentum we needed to turn Plan2 into real delivery. Their team brought clarity on priorities, practical governance, and a credible roadmap—helping us move faster while keeping a clear view of value, risks and dependencies.”
Chief Commercial Officer, Celestyal Cruises
