Leadership Team

An industry expert with extensive experience leading and growing businesses internationally. Paul established leading customer insight group Beyond Analysis in 2007, later turning his attention to the application of data within financial institutions to mitigate compliance risk with Beyond AML. Previously holding C-Suite and Board level positions with Visa and C6, he specialises in assimilating cultures and board agendas to make cohesive risk management strategies, as well as transforming business decisions with data across sales and marketing, operations, partnerships and customer service.

Adams career began with O2 where he was Finance Manager for their Retail Division. Before coming to Beyond he was Head of Finance at Gu Puds and RSA. During his time as CFO with Beyond Analysis he has successfully delivered several significant partnerships, acquisitions and investments.

As co-founder William is instrumental in the development and growth of Beyond. Formerly as CDO and now in his role as Partner Propositions, William leads the strategy for the UK’s leading customer insight group, Beyond Analysis. In his role across Beyond, William has overall responsibility for advising clients and developing the data vision and solutions that enable clients to transform their business with data. Along with Paul Alexander, CEO, William has worked tirelessly to exceed the company’s aggressive growth plans.

Lauren brings extensive experience from the business world, a successful commercial professional who has been instrumental in launching and building and management brands in FMCG and healthcare sectors. A successful marketer, she discovered her passion for all things data at her time working at Dunnhumby with Paul and Will. She knows what it takes to use data to inform.