33%
ROI
Situation
This client asked us to support the strategy, planning and execution of marketing campaigns across one of its territories.
What We Did
Cardholder behavioural profiling and usage performance tracking drove the business case and development of a pan European wide promotion. Data insights on consumers provided compelling evidence and partnership proposition to deliver participation and co-funding of major international retailers. Real time tracking of promotion enabled in-campaign optimisation in store by retailers.
Outcome
In-market campaigns have driven 2.2m incremental transactions, plus a further 1.6m halo effect transactions and a 33% ROI overall.
We joined forces with Beyond Analysis because of their proven track record to deliver growth driving customer intelligence across the retail and banking sectors.
Marketing Director