Situation
This UK retailer was undergoing a transformation into a multi-channel operation. This inevitably broadened their marketing spend across many traditional and emerging channels. They were looking for a way to continuously track and optimise their spend.
What We Did
Beyond Analysis developed a dashboarding solution on its Quick and Easy platform that pulled together all the different media spend and campaign data into one easy to use dashboard and root cause analysis solution.
Outcome
Evaluating the performance of an ever increasing digital budget is now completely automated with clear root cause analysis enabling the advertising and conversion teams to drill down straight into issues and potential opportunities.
The quick&easy™ tool from Beyond Analysis leverages our two greatest assets. Our people and our data, leading us towards a data driven transformation of our day to day activities.
CTO