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Beyond Putting Data to Work Strapline


As part of their digital transformation this retailer was looking to improve access and availability of data across the business and its partner agencies. This was seen as a key enabler to driving innovation and progress in the transformation.

What We Did

Beyond Analysis had already developed a data lake for this client so was familiar with the data. A key first step for this engagement was the understanding of the end user community and their requirements. This was carried out by our UI/UX teams design led thinking model using wire-frames, mouse tracking and interviews. An online data dictionary was developed that, supported by a virtual assistant, presented all the available data sets, variables and their definitions and the use cases.


The data dictionary is now a key entry point for any data related project within the business. It is widely used internally and by the agencies alike. A major benefit has been seen in time taken to source and access data for projects.

The quick&easy™ tool from Beyond Analysis leverages our two greatest assets. Our people and our data, leading us towards a data driven transformation of our day to day activities.


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