Understanding the impact of fast food Delivery on stores and identify future delivery openings
30 Jan 2019
A Leading Fast Food Chain wanted to understand the impact that introducing delivery had on both delivery and non-delivery stores. They also wanted to understand what attributes strong performing stores shared in order to assist with further delivery rollout.
Beyond Analysis developed a cosine similarity model which identified the 10 most similar branches based on key characteristics which post-delivery performance could be compared against.
Our team set out the common characteristics of the best and worst performing delivery stores and identified the non-delivery stores that were most similar to the best and worst performing and what their expected performance if delivery was introduced was in order to inform further rollout.
Our team created an interactive, drillable online dashboard setting out performance of all stores across the estate as well as expected performance if delivery was introduced.