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Quickly uncovering strengths, weaknesses and opportunities for businesses to use data more effectively.

Conducting a Data Capability Assessment is crucial for organisations aiming to leverage data-driven insights to drive business strategies, operational efficiency, and competitive advantage. This service provides an impartial and transparent analysis of an organization’s current data capabilities, allowing businesses to recognize their strengths, identify areas for improvement, and align their data practices with industry best standards.




Our approach is about having meaningful conversations. We do this through questionnaires or interviews with the key players in our clients' businesses. This method gives us a genuine, unbiased look at the current capabilities, letting us compare our findings with what's considered best practice.


We work through a three-phased approach:

1. Review of Current Approach

This phase is about looking at the now, spotting the gaps, and figuring out what the business needs to be more customer-centric and data-led from a people, process and technology perspective.


2. Review of Market and Competition

We review the wider market and the competition, providing a more rounded perspective of the client's potential future business. This phase ensures that our clients get a balanced view, considering both internal and external perspectives.

3. Identify and Prioritise Opportunities

Here we dig deep to find the areas that present significant opportunities to leverage data within the business. We weigh the size of the opportunity, challenges to implementation, and anticipate how competitors and customers might react.

Assessment Criteria

We dive into several areas:

  • Data Availability and Quality: What data is available, and is it any good?

  • Development of Analytical Tools: Are there tools in place to create meaningful insights?

  • Confidence and Trust in Data: How much trust is there in the data available?

  • Data Usage: How is data being used in day-to-day decision-making?


Our consultants, who are well-versed in developing and implementing data-driven strategies, are here to support our clients in boosting their businesses.

Benefits to Overall Data Strategy 


  1. Informed Decision-Making: By understanding the current state of data capabilities, your organisation can make more informed decisions regarding investments in data technology, human resources, and data management practices, ensuring alignment with business objectives.

  2. Strategic Alignment: The insights derived from the assessment allow you to develop a comprehensive data strategy that is aligned with your overall business goals, competitor activities, and industry best practices.

  3. Risk Mitigation: Identifying gaps and vulnerabilities in data management and usage helps in addressing potential risks, ensuring data security, compliance, and governance.

  4. Enhanced Competitiveness: By gauging your capabilities against industry standards and competitors, you can pinpoint areas to enhance, allowing you to maintain a competitive edge through optimal data utilisation.

  5. Resource Optimisation: Understanding current capabilities helps in optimal resource allocation, ensuring that investments in data-related initiatives are directed towards areas that yield maximum value.

  6. Improved Operational Efficiency: Recognising and addressing gaps in data capabilities can lead to enhanced operational efficiency through streamlined data processes and improved data quality.

  7. Customer Centricity: A well-informed data strategy aids in better understanding customer needs and preferences, enabling the creation of personalised experiences and solutions, thereby boosting customer satisfaction and loyalty.

  8. Objective Benchmarking: The assessment provides an objective benchmark against industry best practices, allowing for continuous improvement and adaptation to evolving data landscapes.

  9. Facilitates Innovation: Unbiased insights and a comprehensive understanding of the existing data environment empower you to innovate by leveraging data-driven insights effectively.

  10. Enhanced Collaboration and Stakeholder Buy-In: Engaging key stakeholders through interviews and questionnaires not only provides diverse insights but also fosters a sense of ownership and commitment to the evolving data strategy amongst different organisational units.

A Data Capability Assessment is not merely an analytical exercise but a strategic enabler. It provides the foundation for a robust, forward-looking data strategy that is harmonised with business goals, customer expectations, and market dynamics. By addressing the identified gaps and leveraging strengths, you can cultivate a data-centric culture that propels your business towards sustained success and innovation in an increasingly data-driven world.  As a follow on to a capability assessment, find out more about our Data and Insights Strategy service or consider reading some of our Featured Insights such as The Challenges of Implementing a Data Strategy in Large Businesses.  Alternatively review some of our Case Studies to see how we have been putting data to work.

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