Maersk
Benefits of Our Transformation
Capitalizing on data consulting and AI solutions to navigate complex logistics with AI-enhanced precision and insight-driven operations.
About Maersk
Maersk is a global leader in shipping and logistics, operating one of the world’s largest fleets and serving customers across every continent. As global trade evolved and customer expectations rose, Maersk recognised the need to transition from a traditional shipping company to an integrated logistics solutions provider. The company aimed to leverage AI and advanced data analytics to optimise operations, enhance customer experience, and strengthen its competitive position in the rapidly changing logistics sector.
Results That
Matter
20%
Operational Efficiency
Enhanced
Customer Satisfaction
Bespoke
Customer Targeting
Improved
Sales Effectiveness
The Opportunity
The opportunity centred on transforming how Maersk used data across its global business units. The company needed to integrate its fragmented systems and customer datasets to build a unified, data-led operation capable of real-time insight and agility. Maersk also sought to personalise its services to strengthen customer relationships, particularly among freight forwarders, while improving efficiency and profitability through automation and AI-led decision-making.
Solutions Delivered
Beyond partnered with Maersk to deliver a comprehensive AI-driven transformation, focusing on:
- Unified Data Asset Creation: Beyond helped Maersk integrate data from multiple business units into a single, consolidated repository, enabling a holistic view of each customer and unlocking new analytical capabilities.
AI-Powered Sales Booster: A bespoke solution was developed to identify high-potential sales segments and align service offerings with specific customer needs, improving precision in sales efforts.
Customer Segmentation & Insights: AI models were created to profile customer behaviour and segment freight forwarders based on preferences and value potential, driving more targeted commercial strategies.
Enhanced Decision-Making: Real-time data analytics empowered teams to make faster, evidence-based decisions and adapt to changing market conditions, supporting long-term competitiveness.
Results & Impact
The integration of AI and unified data systems led to around a 20% increase in operational efficiency, enabling Maersk to optimise logistics processes and strengthen service delivery to its global customer base. The AI-powered sales booster improved targeting and conversion among high-value customers, while the shift to a more relationship-focused model raised customer satisfaction and loyalty. Collectively, these initiatives positioned Maersk as a more agile and customer-centric organisation.
Lesson Learned
Maersk’s transformation illustrates how the combination of AI and integrated data can redefine efficiency and customer experience at scale. Consolidating data across business units proved vital to delivering a single customer view, while AI-driven segmentation enhanced precision in sales and service delivery. The project reinforced that digital transformation in logistics isn’t only about automation — it’s about using intelligence to become more adaptive, responsive, and customer-focused in an increasingly complex global market.
The team at Beyond provided us with a real clarity of thinking we'd been struggling to arrive at ourselves.
John Walker, Global Head of Customer Insights & Solutions �AP Moller Maersk
